From a CanadaWilderness.com Preferred Listing client:
I wish to sincerely thank you for your prudent suggestions for promoting Canadian Quetico Outfitters. You have been very aware of my needs, have gently worked me through the logistics, and have always produced a product beyond my expectations. It is a rare pleasure to be able to trust someone completely. You most certainly have earned my trust and praise. I eagerly look forward to our continued association.
Thank you so much,
Doug – Canadian Quetico Outfitters
Bring Potential Customers to Your Website
You may have spent hundreds or thousands of dollars on your website, but that money is lost if your potential customers can’t find you on the Internet. The majority of travelers today start by searching the Internet to find out more about the places and activities they want to experience. Will they find your website if they search the Internet? A Preferred Listing on CanadaWilderness.com® is specifically designed to bring potential customers to your website.
Getting found by the right people on the Internet is not a simple task. We know that most people don’t look through more than the first couple of pages of search results before they abandon one search to try another. So when your potential customers are searching, you need a way to get your site onto those first couple of pages. To do this you have to understand the search engine’s rules and give them exactly what they want. CanadaWilderness.com® has been on the Internet since 1999 and has a two pronged approach to help you do just that.
The first prong is to use proven techniques to get our directory pages to the top of the search results. These techniques include a page design and directory structure which focuses on the popular search phrases used by your potential customers, the publication of relevant articles on our site and in major Internet article databases like EzineArticles.com, Google AdWord advertising to buy our way onto the top pages and our uniquely targeted Customized Feature Pages for each of your Preferred Listings (more about these later). You know that the people that click through to your site from CanadaWilderness.com® are potential customers interested in Canadian wilderness travel and adventure.
The second prong in our approach is to pass as much authority as we can onto your own website so it will also move up in the search results on its own. We do this by linking your Preferred Lisitng directly to your website and not through a redirection code like many other directories do. We also include direct links to our Preferred Listing clients in the articles that we publish on EzineArticles.com.
So a Preferred Listing on CanadaWilderness.com® helps bring potential customers to your website in two different ways: 1) by direct referral from CanadaWilderness.com®, and 2) by improving your website’s ranking in the major Internet search engines.
Customized Feature Pages
A Customized Feature Page is derived from a Preferred Listing. It is a separate customized webpage that includes an expanded description, a location map, and links to specific pages on your website. It is your business’s exclusive page on CanadaWilderness.com® and you tell us what you want it to say and display. We will optimize it for a search phrase of your choice so you want to make sure it convinces people to get in contact with you. Our objective is to get your Customized Feature Page onto one of the first few search result pages of the Internet search engines for your chosen search term. We want people to find your Customized Feature Page, click on it, read it and click through to your website, email you or give you a phone call.
Online Marketing Support
We know successful online marketing involves more than just having your website found at the top of the search results. You need to open multiple lines of communication with your potential customers, build their trust and then exceed their expectations. You may already have Facebook pages and YouTube videos and we can add links to your listings so potential customers can view these. Another great social marketing tool for tour operators is TripAdvisor and we recommend you check it out if you haven’t already done so. People want to know what others think of your operations and TripAdvisor is where a lot of them look. We can add your TripAdvisor or National Geographic recommendation badge to your listing as a way to help you build trust.
At CanadaWilderness.com® we use many online marketing tools – email marketing, Google AdWords, article submission, link building, trust seal programs, etc. We are aggressively marketing CanadaWilderness.com® on the Internet through Google AdWord campaigns, which collectively benefit all our Preferred Listing clients. We are available to answer questions and assist you as you develop your own online marketing plans. We can also assist you by reviewing your website content and offering suggestions that will help you convert your online visitors into customers.
Annual Photo Contest Attracts More Visitors
Each year CanadaWilderness.com® holds its Canadian Outdoors Photo Contest with prizes provided by our sponsors, Eureka Tents, and Gear-Up for Outdoors. The contest is publicized on various photography websites and attracts hundreds of nature photographers and wilderness enthusiasts to the CanadaWilderness.com® website. You benefit from this added exposure for your Preferred Listings at no additional cost.
CanadaWilderness.com is Cost Effective Marketing
CanadaWilderness.com® offers a lot for your marketing dollars. We cost significantly less than most of our competition and we are focused solely on the Canadian wilderness outfitter and tour operator market. Your first Preferred Listing is just $175/year and any additional Preferred Listings are just $100/year. We even give you a free Preferred Listing when you buy three or more.
Many of our outfitters and tour operators have been with CanadaWilderness.com® for several years and have found that having additional listings significantly increases the referrals sent to their websites. Our most popular package is four Preferred Listings and Mini-Site Pages for $375/year, which is still less than you could pay for a single listing elsewhere.
A Customized Feature Page is a great way to attract even more visitors through Google and other Internet search engines. By adding more information and optimizing your Customized Feature Page we help improve your business’s ranking in Google and complements the online marketing of your own website. Our standard Customized Feature Page costs only $250 to develop and additional features are available for a nominal fee (please see our Price List for more information).